"We developed in the shadows..." Matt Berninger

I'm a great lover of tenacity. It's one of the consistent attributes I see in creatives I love. People who live for their art and, however many times they get knocked back, they just keep on doing what they do because they can't not. In this interview, Matt Berninger, frontman of The National, tells how he went from being a creative director to fronting one of the most inspiring bands I've ever seen live. They have had a long time of wondering if they were ever going to 'make it', rehearsing in a room next to Interpol when they were on the rise. And now, this week, they've played four consecutive (and magnificent) sell out shows in London as part of their UK tour. Tenacity is the key.

The National frontman talks about going from ad man to front man and the humble origins of the band. If you liked this video, there's a lot more where it came from. This is a small excerpt from a much longer conversation that you can watch right here: http://offcamera.com/issues/matt-berninger/watch/#.Vz455ldvkZI Want more Off Camera?