The New App Store Kids Category

I've been watching the exciting changes to the App Store over the last couple of days with interest. For those who haven't seen yet, Apple have added a new category for Kids. This is really good news. To me, Angel's Great Escape sits much more naturally in this category. There's also a lovely header for interactive kids stories, which is exactly what Angel's Great Escape is. It's a subtle difference in the world of apps but it somehow seems to make sense to refer to storybook apps as this rather than 'books'.

We're working on some small updates to the app for this Christmas season and we're looking forward to re-categorising the app and seeing how this affects visibility.

My only dilemma is going to be which age group to submit the app under as there doesn't seem to be an option yet for 'kids from 2 - 102'.